What’s included in our website packages
Website packages should be easy to compare. This page lists exactly what’s included in a professional build — design, pages, SEO foundations, speed and setup.
If you’re comparing quotes, use this as a checklist to avoid “cheap but missing the essentials”.
Included as standard
- Clean, modern design
- Mobile-first responsive layout
- SEO foundations (titles, meta, structure)
- Fast loading pages
- Contact and enquiry setup
Package inclusions (the essentials)
These are the essentials most UK small businesses need for a professional website that converts.
Design & layout
- Modern, clean visual design
- Mobile-first responsive layout
- Consistent styling and spacing
- Clear calls to action
Build quality
- Clean, maintainable code
- Fast loading pages
- Secure form handling
- Reliable deployment
SEO foundations
- Page titles and meta descriptions
- Proper headings (H1/H2 etc.)
- Internal linking
- Sitemap + robots.txt
Pages typically included
Most small business sites need a tight set of pages that answer key questions fast.
Common pages
- Home
- Services (or individual service pages)
- About
- Contact
- Privacy / Terms (where needed)
Helpful guide: small business website pages.
High-impact extras
- FAQs (reduce enquiries friction)
- Portfolio / case studies
- Guides (build authority and rankings)
- Landing pages for specific services
Performance, security and reliability
A website should feel modern: fast, stable, secure, and easy to use on mobile.
Speed basics
Optimised images, clean structure, lightweight builds.
Secure setup
HTTPS/SSL, sensible form handling, anti-spam (where needed).
Mobile usability
Tap-friendly layout, readable spacing, clear navigation.
Conversion: built to generate enquiries
A good-looking website isn’t enough. The structure has to turn visitors into enquiries.
Included conversion basics
- Clear CTAs placed throughout pages
- Simple enquiry flow
- Trust signals (reviews / examples where provided)
- Clear contact options
Optional upgrades
- Landing pages for key services
- Conversion review and improvements
- Better enquiry tracking
- Lead capture / promo flows (if appropriate)
Want more enquiries from the same traffic? Read this guide.
After launch: support options
Some clients want a clean handover. Others want ongoing support. Both are fine.
Handover
Clean launch, essentials explained, you’re not left stuck.
Ongoing support
Updates, improvements, fixes, and peace of mind.
Continuous improvement
Add pages, improve SEO, improve conversions over time.
Typical costs: website maintenance cost UK.
Want a clean quote with clear inclusions?
Tell us what you need. We’ll confirm scope, what’s included, and the best approach.