What is included in our website packages
Website packages should be easy to compare. This page explains what is normally included in a professional Horsfall-IT build, so you can judge value properly rather than comparing only on price.
If you are comparing quotes, use this as a checklist to avoid paying less up front for a site that is missing the essentials.
Included as standard
- Clean design and responsive layout
- Core pages and enquiry setup
- SEO foundations
- Performance basics
- Launch and handover guidance
Package essentials
These are the foundations most UK business websites need to look professional, rank properly and generate enquiries.
Design and layout
- Modern, clean visual direction
- Mobile-first responsive layout
- Consistent styling and spacing
- Clear calls to action
Build quality
- Clean, maintainable code
- Fast loading pages
- Secure form handling
- Reliable launch process
SEO foundations
- Page titles and meta descriptions
- Proper heading structure
- Internal linking
- Sitemap and crawl basics
Pages typically included
Most business websites need a focused set of pages that answer key questions quickly and move people toward contact.
Common pages
- Home
- Services or individual service pages
- About
- Contact
- Key legal pages where needed
Helpful guide: small business website pages.
High-impact extras
- FAQs to reduce friction
- Portfolio or case studies
- Guides that build topical authority
- Landing pages for important services
Performance, security and reliability
A website should feel modern: fast, stable, secure and easy to use on mobile.
Speed basics
Optimised images, tidy structure and lightweight page delivery.
Secure setup
HTTPS, sensible form handling and anti-spam measures where appropriate.
Mobile usability
Tap-friendly layout, readable spacing and clear navigation.
Built to generate enquiries
A good-looking website is not enough. The page structure has to help visitors become enquiries.
Included conversion basics
- Clear calls to action throughout pages
- Simple enquiry flow
- Trust sections where available
- Clear contact options
Optional upgrades
- Landing pages for key services
- Conversion review and improvements
- Better enquiry tracking
- Lead capture flows where appropriate
Want more enquiries from the same traffic? Read how to get more enquiries from your website.
After launch: support options
Some clients want a clean handover. Others want monthly help and ongoing improvements. Both options are valid.
Clean handover
Launch guidance and a stable setup so you are not left guessing.
Ongoing support
Updates, fixes and improvements for businesses that want a reliable technical partner.
Continuous improvement
Add pages, improve SEO and strengthen conversion over time.
Typical ongoing pricing: website maintenance cost UK.
Want a fixed price with clear inclusions?
Tell us what you need and we will confirm scope, what is included and the best route for the project.